It’s not an experiment if you know it’s going to work.

Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Jeff Bezos

Life’s too short to hang out with people who aren’t resourceful. Jeff Bezos

I believe you have to be willing to be misunderstood if you’re going to innovate.

Jeff Bezos

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos

The human brain is an incredible pattern-matching machine.

Jeff Bezos

You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. Nobody will watch.”

Jeff Bezos

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful:
Put the customer first,
Invent,
And be patient.

Jeff Bezos

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Jeff Bezos

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

Jeff Bezos

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

Jeff Bezos

 

If you can’t tolerate critics, don’t do anything new or interesting. Jeff Bezos

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